Data-Driven Enrollment Marketing
Datamark News & Events
May 2013
Datamark to Present Research on
Students' Motivation to Enroll at 2013
APSCU Annual Convention
The 2013 APSCU Annual Convention is the largest of its kind in the private sector school space, drawing more than 1500 attendees. Datamark will be exhibiting in booth #921 and is excited to announce two joint presentations: "What Motivates Prospective Students? Examining the Decision-to-Enroll Process" with Kaplan University and "New Technologies and Tips to Help Enrollment Marketers Be More Efficient with Less Money" with Leads360 and C3 Metrics.
April 2013
Datamark and Neustar Team Up to Lead Session
at 2013 Interactive Insights Summit
If you are planning on attending the 2013 Interactive Insights Summit, this is one session you won’t want to miss. Join executives from Datamark and Neustar as they explore ways to make data more actionable, enabling schools to better segment audiences and increase engagement both online and offline.
April 2013
When Inquiries Go Cold
Interested in how you can leverage your existing database of non-enrolled inquiries to drive more enrollments at a far lower cost? The current issue of Today's Campus features our collaborative article with Leads360 and Neustar where we present data on what schools are doing today and tackle the inquiry nurturing strategies that will drive impressive results.
April 2013
Datamark Adds New On-Demand Printing Capabilities to its Print Store
The Print Store is now bigger and better than ever. We have expanded our on-demand print services, giving you more choices and creativity in your printed materials, more ways to connect with prospects and students, and more ways to save time and money in the process.
March 2013
Career Education Review Features Our Inquiry Nurturing White Paper
Career Education Review recently featured Datamark’s white paper, Inclined But Inactive: Strategies to Win Over Past Prospects. The white paper, a collaborative project between Datamark, Leads360 and Neustar®, examines the extent to which inquiry nurturing programs exist at colleges today, and the effectiveness of such programs.
March 2013
Datamark Announces Most Comprehensive Lead Quality Solution Of Its Kind
Datamark has bundled its sophisticated lead quality and compliance solutions into its new Lead Confidence Toolkit, giving institutions a more complete and cost effective way to safeguard online leads. Datamark's Toolkit, the most comprehensive lead quality solution of its kind, is designed to improve conversion rates for qualified prospective students and protect schools from regulatory risk.
January 2013
Datamark's New Print Store Increases Efficiencies For Short-Run Printing And Mailing Needs
The Print Store, an on-demand printing solution, gives colleges and universities a cost-effective answer to one-off and small print requests. There is no minimum order and printed materials can be mailed in just a few business days.
December 12, 2012
Influencing the Inquiry Conversion Process
When is a past inquiry still worth pursuing? Just because a prospective student doesn’t begin to move forward through the enrollment process at first, doesn’t mean that individual won’t at some point. In fact, we found that 80% of prospective students who inquired but did not enroll say they intend to go back to school in the near future. Read Inclined But Inactive: Strategies to Win over Past Prospects, Datamark’s collaborative white paper with Leads360 and Neustar® (formerly TARGUSinfo).
December 12, 2012
Datamark Joint White Paper Shares Strategies
to Win Over Past Prospects
Datamark published a collaborative white paper with Leads360 and Neustar® (formerly TARGUSinfo) that examines the best strategies for a nurturing inquiry campaign. The white paper outlines the right tools, channels and messaging for schools to reengage existing student prospects and help them progress through the enrollment process.
September 2012
Datamark at 25 - An Interview with CEO Tom Dearden
How much can change in a quarter of a century? Career Education Review sat down with our own Tom Dearden to get his thoughts on the evolving landscape of higher education marketing.
June 2012
Think Direct Mail is Too Old School for Your School? Think Again.
Direct mail as we know it is becoming more personalized, interactive, and effective than ever before. Read Mark Wilhoite’s article in Today’s Campus that highlights the unique ways direct mail can help you target, interact with, remarket to and convert prospective students.
June 18, 2012
New Datamark Research Helps Institutions Understand the Student Decision-to-Enroll Process
Datamark is showcasing a new research study and a best practices guide at the 2012 APSCU Annual Convention.
June 11, 2012
Datamark to Lead Two Sessions at 2012 APSCU Annual Convention
Datamark has been selected to present two sessions at this year's APSCU Annual Convention. They will address strategies to reach, enroll and engage students.
June 4, 2012
Datamark Celebrates 25 Years of Higher Education Enrollment Marketing
Datamark just celebrated its 25th anniversary as it has grown from a small direct mail agency to a full-service, direct marketing firm. As part of its anniversary celebration, Datamark is releasing its “25 Direct Marketing Tips” based on the insight it has gained, the lessons it has learned, and the successful campaigns it has produced.
March 26, 2012
Datamark's Call Catalyst Turns Uncontacted Leads into Enrollments
Datamark has launched Call Catalyst, which drives starts from leads that schools have already paid for but not contacted, turning them into high-converting inbound calls.
March 19, 2012
UPCEA Schools Learn How to Develop Integrated Marketing Plans
Datamark shares strategies to reach and engage more adult learners at the upcoming UPCEA Annual Conference where attendees will learn first-hand how to deliver a truly integrated marketing plan that engages adult learners.
February 28, 2012
Colleges Generate More Applications and Enrollments Through Datamark's Ed4Life
Ed4Life launched last summer and has delivered increased response rates, as well as more applications and conversions for colleges and universities by helping them reach prospective students earlier in the decision making process.
February 9, 2012
Taking the Guesswork Out of New Program Development
Our own Joel Borgmeier recently contributed an article to Today's Campus in which he discusses the importance of program feasibility studies in order to objectively select programs that will best serve students.
January 5, 2012
Marketing in the New Regulatory Reality
Today's Campus discusses the impact of federal compliance on education marketers, and draws from Datamark's white paper on the misrepresentation regulations.
November 8, 2011
Datamark Leads Program Feasibility Studies Session at CAEL International Conference
Datamark is helping institutions identify the best opportunities to rapidly grow their programs and enrollments. The session, “Taking Program Feasibility Studies to the Next Level,” gives educators the insight to focus on the programs that adult learners need and demand.
October 26, 2011
A Shift in Marketing Strategies Can Help Continuing Education Programs Achieve Enrollment Goals
Datamark, the leader in data-driven enrollment marketing, is helping adult and continuing education programs develop new strategic recruiting practices in order to drive increased enrollment.
October 20, 2011
Datamark Helps UPCEA Schools Deliver In-Demand Programs
Kovar and audience members will discuss the ways that most program feasibility studies are conducted today, how they should be done, and the factors an institution should consider.
August 22, 2011
Datamark’s Ed4Life Delivers Higher Quality, Program Specific Leads to 25 Colleges and Universities
Datamark, the leader in data-driven enrollment marketing, has launched Ed4Life, its new source of high-intent, program specific education leads.
June 17, 2011
Datamark Adds Compliance Monitoring to College Recruitment Services
Campus Technology discusses Datamark’s nSite compliance solution, which gives colleges greater visibility into online marketing and lead generation.
June 7, 2011
Datamark Helps Education Marketers Navigate Risks and Strategies Associated with the Misrepresentation Regulations
Datamark is helping college and university marketers prepare for the implications of the Department of Education’s misrepresentation regulations, which are scheduled to go into effect on July 1, 2011.
June 6, 2011
Datamark launches solution to combat misrepresentation
Datamark’s compliance monitoring solution allows colleges to monitor third-party online marketing and prospect generation.
May 26, 2011
APSCU Member Schools Prepare for the Department of Education’s Program Integrity Rules
Datamark’s President, Paul Reddy, joins Joseph Holt, Vice President of Enrollment Services at San Joaquin Valley College, and Joel Rudnick, Principal at Powers Pyles Sutter & Verville PC to help APSCU members better understand what the rules mean to them.
February 8, 2011
Datamark and Altius Education Host UPCEA Seminar
Datamark’s UPCEA session, “Selling Your School Without Selling Your Soul,” delivers new strategic recruiting practices for higher education marketers.
December 28, 2010
Datamark Unveils Prospect Generation
Strategies in a Post-Recession Economy
Datamark is helping schools prepare now for marketing strategies in a tight, yet changing, labor market.
November 8, 2010
Datamark Leads Workshop at CAEL
International Conference
Datamark’s Kari Kovar leads session on helping schools drive new program development.
October 13, 2010
Datamark and San Joaquin Valley College Lead Session at CAPPS Annual Conference
Datamark’s Paul Reddy and SJVC’s Joseph Holt discuss strategies to attract and retain students in the face of a stronger economy and tighter labor market.
October 12, 2010
Datamark Participates in Lead Generation Panel
at DMA 2010
Datamark’s president, Paul Reddy, speaks at DMA 2010 on the benefits realized by educators in outsourcing lead generation.
August 11, 2010
Datamark’s Kristine Rasmussen Recognized as 2010
CFO of the Year Honoree by Utah Business Magazine
Datamark announces that its CFO, Kristine Rasmussen, has been named a 2010 CFO of the Year Honoree by Utah Business Magazine. The magazine recognized CFOs for their strategic, communicative leadership role in providing firm fiscal guidance to secure a corporation’s financial future.
June 9, 2010
Datamark Shows Education Marketers How to
Unlock the Potential of Mobile Marketing
Datamark is helping schools understand and embrace the mobile landscape so they can develop more meaningful conversations and interact with their prospects and students.
April 7, 2010
Datamark’s Recruitment Support Services Give Schools a Competitive Advantage in Today’s Aggressive Admissions Environment
Datamark’s solution helps continuing education schools achieve growth by capitalizing on the strength of their brands and streamlining marketing and communication processes so they can engage, enroll and retain more students.
February 22, 2010
Datamark Selects Tableau to Provide Breakthrough Visibility into Education Lead Performance
Datamark is integrating Tableau’s industry leading data visualization capabilities into LeadBin for unparalleled media management and reporting capabilities.
Event Calendar
Datamark is pleased to support and attend the following conferences in 2013:
| March 18–20 | LeadsCon Las Vegas |
| June 5–7 | APSCU Annual Convention |